“For 20-something bridesmaids on a budget, I think what Birdy Grey is doing is genius,” says Eimear Lynch, author of The Bridesmaids: True Tales of Love, Envy, Loyalty … and Terrible Dresses. The only thing worse than having to buy an unremarkable-to-ugly dress you’ll only wear for a day is shelling out hundreds of dollars for that dress. With that in mind, we reached out to more than a dozen bridal pros to find out the dresses they recommend - nearly all of which you’d be thrilled to wear again. Whether you opt for matching or not, the options for perhaps less traditional bridesmaid dresses have never been more plentiful. “Less is more when it comes to nuptials this year, from smaller gatherings to more minimalist wedding dresses,” she shares, creating a “more casual, minimalist approach” to bridesmaid dresses, too. According to Pinterest’s annual trend report, searches for “nonmatching bridesmaid dresses” increased 19 times over the past year, says Larkin Brown, Pinterest’s in-house stylist and head of core research. Go-to silhouettes are shifting, and deliberate mixes of hues, patterns, or styles instead of cookie-cutter identical gowns are increasingly becoming the norm. Photo: AF archive / Alamy Stock Photo/Alamy Stock PhotoĪll too often, bridesmaid dresses are itchy and unflattering, and come with a price tag - not to mention a cost per wear - that’s nothing short of offensive.
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